Northstar: saas-marketing surface for revenue leaders at B2B software companies. Conversion sharp lean with light-scroll-reveals motion. 12 sections built from 5 declared capabilities. One decision per screen, restated where the reader is ready
Account scoring
Northstar
revenue leaders at B2B software companies
The top of the list is the list worth working.
Capabilities
Two carry the argument. The other three remove reasons to say no.
Core
Ranks every account by fit and live intent.
Core
Flags deals that have gone quiet and names the next action that unsticks them.
Included
Writes back to your system of record both ways.
Also included
Smaller surface area, same standard — these remove the objections that stall a rollout.
Why demos convert
Northstar ships the five capabilities on this page today — no forecast standing in for a product.
five capabilities · demo on your data · declared scope
The pipeline
From first signal to booked walkthrough — the path revenue leaders actually take.
Step 01
Step 02
Step 03
Step 04
Step 05
Scope and plans
Lanes are drawn from the five declared capabilities. Nothing is invented to fill a column.
The smallest version of Northstar that still solves the problem.
Recommended
What most revenue leaders at B2B software companies run, including everything that removes manual work.
Every declared capability, including the ones that only matter at scale.
Limits and lanes come from declared capabilities only. Cancel or pause without a surprise lock-in.
What is included
The same list as above, arranged the way a procurement review asks for it.
| Capability | Tier | Core | Standard | Full |
|---|---|---|---|---|
| Account scoring | Core | included | included | included |
| Pipeline coaching | Core | included | included | included |
| CRM sync | Included | — | included | included |
| Executive digest | Included | — | included | included |
| Territory modelling | At scale | — | — | included |
Before you ask
Revenue leaders at B2B software companies. The 5 capabilities on this page are the whole product; there is no hidden tier.
Yes. All 5 capabilities ship together — nothing on this page is staged behind a later phase.
One session: we run it on your data rather than on a prepared sandbox.
Anything Northstar does not do yet. This page lists capabilities, not intentions.
Yes — start on a reversible path. Cancel anytime; nothing here requires an annual lock to try.
The comparison table spells the declared capability set. Crossing a lane means adding the next named capability — not an opaque overage.
Account scoring is the usual first step for revenue leaders at B2B software companies, but every capability on this page is available without unlocking a secret tier.
Use the same demo path on this page — a human answers scope, security, and sequencing without a separate maze.
Next step
Five capabilities, one conversation.